APIA INSTALLATION HARD ROCK CAFE’
When it comes to global brands, there are few more recognisable names than the Hard Rock Café. Made famous by its music, memorabilia and meals, the international restaurant chain is a case study in how to build a successful global brand. Now Turkish audio manufacturer, Apia, is using Istanbul’s Hard Rock Café as a key reference as it attempts to grow its own reputation. Located just off Istanbul’s ever-popular Istiklal Cadessi shopping thoroughfare, the multi-storey Hard Rock Café is a constant draw for tourists and locals alike. The 360-seat venue opened in December 2013 with a full PA and all the equipment required for live performances. However, in March 2015 it began a multi-phase refresh of the system….